App pitch
App Pitch Challenge
This rubric outlines the key criteria judges will use to evaluate each pitch. Teams are encouraged to address each of these areas to present a well-rounded and compelling concept.
Business Plan Clarity (10 points)
Problem/Solution: Clearly and concisely defines the problem being solved and how the app provides a unique solution.
Target Market: Identifies the target user and demonstrates an understanding of their needs and behaviors.
Business Model: Articulates a clear and viable plan for how the app will generate revenue or achieve its goals.
User Delight (10 points)
Emotional Connection: Demonstrates how the app will create a positive and memorable experience for the user.
”Wow” Factor: Showcases an innovative feature or concept that truly excites the audience and stands out from the competition.
Problem-Solving: Addresses a real pain point in a way that feels intuitive and effortless for the user.
Significance and Impact (10 points)
Scale of Problem: Presents a clear case for how widespread or significant the problem is.
Potential for Change: Articulates the potential positive change or impact the app could have on its users, a community, or the world.
Feasibility: Demonstrates that the concept is realistic and achievable within a reasonable timeframe.
UX Design (10 points)
User Flow: Describes the user’s journey through the app in a logical and easy-to-understand way.
Visual Design: Presents a polished and aesthetically pleasing design that aligns with the app’s purpose.
Ease of Use: Demonstrates an intuitive interface that requires minimal instruction.
Bonus Points (Up to 10 points)
Prototyping: A working prototype of a key screen or user flow will earn bonus points. The prototype should be functional enough to show the core interaction, not just a static image.
Innovation & Originality(Up to 10 points)
- Description: How unique or novel is the idea? Does it offer a new solution or approach to a problem? Is there evidence of creative thinking?
- Criteria:
- Novelty of the concept.
- Creativity of the implementation.
- Potential to disrupt or significantly improve upon existing solutions.\
Presentation & Communication(Up to 10 points)
- Description: How effectively was the project presented? Was the problem, solution, and impact clearly articulated? Was the demonstration engaging and easy to understand?
- Criteria:
- Clarity and conciseness of the presentation.
- Ability to answer questions confidently and knowledgeably.
- Overall enthusiasm and passion for the project.
Innovation & Originality(Up to 10 points)
- Description: How unique or novel is the idea? Does it offer a new solution or approach to a problem? Is there evidence of creative thinking?
- Criteria:
- Novelty of the concept.
- Creativity of the implementation.
- Potential to disrupt or significantly improve upon existing solutions.